What is Performance digital marketing?

07/31/2022
by Rajesh Dobal

Performance Marketing is a term used to describe any kind of marketing that is designed to achieve specific results. Performance marketing can be done through various channels including direct mail, email, social media, etc.

The goal of performance marketing is to get people to do something. Whether it’s buying your product or signing up for your service, the idea is to make sure that they are getting what they want out of the experience.

Performance marketing is different from traditional marketing because it focuses on getting people to take action. Traditional marketing tends to focus on telling people about products and services without asking them to do anything.

Performance marketing is not just about getting people to buy things. It’s about getting people to sign up for services, share content, like a page, subscribe to a newsletter, or follow someone on Instagram.

Performance marketing is often confused with lead generation. Lead generation is a type of performance marketing where marketers try to generate leads. Leads are basically potential customers who have expressed interest in your business.

Performance marketing is usually done online. However, offline marketing is still effective if done correctly. Offline marketing includes things like billboards, flyers, radio ads, TV commercials, etc.

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